Rodeo Drive in Beverly Hills is one of the most famous shopping areas in the U.S. known for being one of the most expensive streets in the world. However, few people know that near Palm Springs which was dubbed the underrated Las Vegas of California, a particular shopping district in Palm Desert attracts a large number of visitors all year.
Known as El Paseo shopping district, it is a premier destination for luxury boutiques, dining, entertainment, and many art galleries with a unique blend of luxury, style, and culture.

Why is El Paseo known as the “Rodeo Drive of the Desert?”
A similar upscale, luxury shopping experience as Rodeo Drive but set in a desert environment
El Paseo District is considered the “Rodeo Drive of the Desert” because it offers a similarly upscale, luxury shopping experience akin to Beverly Hills’ famous Rodeo Drive but set in the desert environment of Palm Desert. This premier shopping district features a curated selection of high-end boutiques and designer stores such as Ralph Lauren, Gucci, Swarovski, Bottega Veneta, and Saks Fifth Avenue alongside local luxury brands like Trina Turk that embody the Palm Springs desert lifestyle.
The district is known not only for luxury retail but also for its blend of style, culture, and entertainment including numerous art galleries, fine dining options, and public art installations that create a sophisticated and inviting atmosphere for visitors. The mile-long stretch of El Paseo lined with palm trees and beautifully manicured outdoor spaces offers a shopping and cultural experience that parallels the exclusivity and elegance of Rodeo Drive but with unique desert flair.
Additionally, El Paseo hosts events such as the El Paseo Art Walk (first Friday of each month through April) and car shows further enhancing its reputation as a vibrant social and cultural hub in the Coachella Valley. Its combination of luxury retail, art, dining, and desert lifestyle makes it a distinctive and celebrated destination earning it the nickname “Rodeo Drive of the Desert.”

El Paseo is home to a variety of up-scale art galleries
A rich art scene combined with public art installations along the street
California is often host to popular art events. For instance, Desert X is an art exhibit held in the desert, open to everyone, and displaying installations from artists worldwide.
El Paseo shopping district is a vibrant hub for art lovers boasting one of the largest and most diverse concentrations of art galleries in Southern California. Its galleries offer a rich blend of traditional and contemporary art including paintings, sculptures, photography, blown glass, and new media making it a must-visit destination for both serious collectors and casual admirers. The district’s galleries are known not only for their high-quality and varied collections but also for their welcoming atmospheres often hosting artist receptions, live performances, and special exhibitions that foster a close connection between visitors and the art world.
A premier gallery featuring a 6,000-square-foot indoor space complemented by a half-acre outdoor sculpture garden, Melissa Morgan Fine Art Gallery offers a sanctuary for cutting-edge contemporary art. It showcases a wide range of 2D, 3D, and new media artworks by national and international artists. The gallery is also noted for its live performances and inclusive, family-friendly environment making it a cultural centerpiece on El Paseo.
But this is only one of the many art galleries in the area. For instance, Desert Wolff, owned by Lucien Wolff, an architect-turned-art curator originally from South Africa, opened the gallery and interior design show room on El Paseo in Palm Desert in 2019 after operating a gallery in Los Angeles for 15 years. Desert Wolff offers a curated selection of contemporary art, accessories, sculptures, glasswork, custom furnishings, and unique design pieces that reflect Wolff’s sophisticated and well-traveled creative vision.

The gallery is known for its joyful and vibrant atmosphere featuring bright colors and art that aims to elevate mood and spirit. Lucien Wolff’s background in architecture influences his approach to interior design projects allowing him to create harmonious environments that blend large-scale art with the spacious desert architecture typical of Palm Desert. Desert Wolff is considered a cultural and artistic treasure trove on El Paseo attracting both local patrons and out-of-town visitors seeking a unique artistic experience.
In addition to art sales, Desert Wolff provides interior design services and custom furnishings making it a multifaceted destination for art and design enthusiasts in the Coachella Valley
One of the latest additions to El Paseo’s art scene is Lia Skidmore, owner and gallerist of Skidmore Contemporary Art. She has over 25 years of experience as an art advisor and dealer with a background in art history. Before relocating to Palm Desert in 2024, she operated successful art hubs in Malibu and Santa Monica’s Bergamot Station. Skidmore Contemporary Art is known for its focus on contemporary California realist and photorealist painters representing more than 30 artists with a program characterized by a fresh sense of beauty and optimism rather than a single visual style.

El Paseo hosts a variety of events
A dynamic calendar of events
The El Paseo shopping district hosts a wide variety of events throughout the year that cater to diverse interests including fashion, art, music, and community gatherings.
The Gardens on El Paseo hosts a popular annual concert series (January to March) featuring tribute bands and live music performances on Saturday evenings. The series supports local nonprofits and has raised over $1.5 million for community causes. Tickets include wine and preferred seating options creating a festive atmosphere for attendees.
Fashion Week El Paseo is the largest fashion week on the West Coast held annually in March. It showcases top designers and emerging talents through runway shows, cocktail receptions, pop-up shops, and exhibitions. The event highlights the latest fashion trends in a luxurious desert setting and attracts fashion enthusiasts from across the region.
The El Paseo Art Walk is a popular monthly event held on the first Friday of every month typically from 4 to 7 pm running through April. It invites visitors to explore up to 14 art galleries along El Paseo showcasing a wide range of contemporary and traditional art forms including paintings, sculptures, photography, and mixed media. The event offers gallery receptions, live art demonstrations, and opportunities to meet local artists making it a vibrant cultural experience for both art enthusiasts and casual visitors.
El Paseo District hosts a variety of seasonal and special markets that enhance its vibrant shopping and cultural scene. One notable example is the Mother’s Day Weekend Market, held annually on El Paseo offering a festive shopping experience with special offers, brunch specials, and family-friendly activities. These markets provide visitors with opportunities to shop unique gifts, enjoy food and drink specials, and participate in community celebrations.
In addition to these seasonal markets, El Paseo features pop-up shops and special in-store events during major occasions like Fashion Week El Paseo (March 13-18, 2026) and Palm Desert Food & Wine (March 19-22, 2026) where retailers, restaurants, and galleries offer discounts, tastings, meet-and-greets with designers and artists, and exclusive shopping experiences. These markets and events create a dynamic atmosphere that blends luxury retail with community engagement and celebration.
Nearby, the Street Fair at College of the Desert (running October through May on weekends) complements El Paseo’s offerings with over 100 merchants selling unique gifts, art, and food, further enriching the region’s market scene.
If you need an extra reason to visit, El Paseo features a free courtesy cart service that provides convenient transportation along the El Paseo shopping district. Visitors can simply wave at one of the drivers to get a ride anywhere within the 9-block area without any effort or cost. The carts operate daily from mid-October through May, between 11 am and 6 pm. You can also request a pickup via the Ride Circuit app or by calling/texting (760) 582-3552. This service is designed to make it easy and enjoyable to explore El Paseo’s shops, galleries, and restaurants
Of course, Palm Desert cannot be compared to Beverly Hills which is known for its many tourist activities. Still, El Paseo remains a great option for those who want to spend a day shopping.
While Palm Springs still wins the title of the perfect destination for art, culture, and architecture lovers, a trip to the nearby Palm Desert may positively surprise even the best art connoisseurs.

A variety of activities in Palm Desert
Outdoor adventures, cultural experiences, shopping, and family-friendly attractions
There are plenty of activities in Palm Desert and the surrounding region. For outdoor enthusiasts, hiking in the nearby mountains and canyons is a popular activity. Joshua Tree National Park, located about 45 minutes from Palm Desert, is a haven for hikers and rock climbers, offering stunning views of the desert landscape.
Golfers also flock to Palm Desert to experience some of the best courses in the world. With over 30 courses in the area, it is no wonder that Palm Desert is known as the “Golf Capital of the World.” The Indian Wells Golf Resort, located just a few minutes away from El Paseo, is a must-visit for golfers of all levels.

A range of attractions in Palm Desert
Outdoor adventure, luxury shopping, cultural richness, and relaxation
The Palm Desert region is home to many attractions that appeal to visitors of all ages. The Living Desert Zoo and Gardens is a popular attraction that showcases the unique flora and fauna of the region. It is home to over 450 animals and more than 1,600 plant species making it a great place to learn about the local ecosystem.
The Palm Springs Art Museum in Palm Desert is also worth a visit. It houses a collection of contemporary art, as well as exhibitions that feature works from artists all over the world.
For a taste of history, the Palm Springs Air Museum is a must-visit. It features one of the largest collections of WWII aircraft in the world including rare and vintage planes that have been restored to their original condition.
Similar reads
- 25+ Things to do in Palm Springs & the Coachella Valley
- California’s Timeless Getaway: Palm Springs and the Coachella Valley
- Coachella Valley Preserve: A Desert Oasis

Weather in Palm Desert
Hot desert climate characterized by very hot summers, mild winters, and very low annual precipitation
One of the main draws of the Palm Desert region is its year-round sunny and warm weather. With an average of 350 days of sunshine per year, it is the perfect destination for those who love the outdoors.
The summer months can be very hot and dry with temperatures soaring above 100°F. However, this is the perfect time to take advantage of the many indoor activities and attractions in the region. The fall and winter months offer milder temperatures making it the ideal time for outdoor activities like hiking and golfing.
Editor’s Note: This article was originally published in October 2025. Information reflects what was accurate at the time of writing. For topics that may change quickly, please verify current details before planning. To ensure honesty and avoid bias, this website features no ads, no sponsored content, and no affiliate links—just straightforward information for fellow travelers.
Worth Pondering…
We have 51 golf courses in Palm Springs. He (President Ford) never decides which course he will play until after the first tee shot.
—Bob Hope




































































