The 25 Best Small Towns in the South 2024

The anatomy of a perfect Southern small town doesn’t come in just one idyllic shape or size, nor does it ever look or act in quite the same way. Some show their personality by way of tiny historic downtowns while others spread out their charm across sprawling parks and rivers.

Forget about size. These 25 Southern towns may be small (some are technically villages) but each one has its own distinct story to tell.

This wide-ranging list captures the wonderful diversity of the region. You’ll find towns by the seaside, in the mountains, outside of big cities, near universities, and more. Some are known for German food (Helen, Georgia; Fredericksburg, Texas), others have thriving art and culture scenes (Ocean Springs, Mississippi; Berea, Kentucky; Boone, North Carolina), many are rich in history (Williamsburg, Virginia; St. Augustine, Florida; Harper’s Ferry, West Virginia) or natural beauty (Beaufort, South Carolina; Blowing Rock, North Carolina). There is a small town for every interest and all of these places are destination-worthy in their own right.

Berea © Rex Vogel, all rights reserved

1. Berea, Kentucky

Known as the Folk Arts & Crafts Capital of Kentucky, Berea is a dynamic spot for creators and craftspeople working across various media. Many sell their wares at galleries along Chestnut Street and in both the Artisan Village and the Kentucky Artisan Center. 

2. Sanibel, Florida

This 12-mile-long barrier island on Florida’s west coast is a laid-back slice of paradise and a treasure trove for shell seekers. Sanibel took a major hit from Hurricane Ian in 2022 but the beloved getaway is open to visitors and on the mend.

Fairhope © Rex Vogel, all rights reserved

3. Fairhope, Alabama

When Otis Redding sat down to pen The Dock of the Bay, he may have been dreaming about Fairhope. The bayside spot is populated by ethereal live oaks, brilliant azalea bushes, pastel-colored bungalows, and brick sidewalks traversing a lively downtown. 

4. Beaufort, South Carolina

Wild beauty and Lowcountry allure abound in this South Carolina gem. Get lost among the pines and palmettos of an ancient maritime forest, catch a striking sunset over the Beaufort River, and marvel at the columns and sweeping porches of stately mansions. 

Gatlinburg © Rex Vogel, all rights reserved

5. Gatlinburg, Tennessee

Groups love the family-friendly attractions and mountain adventures in this bustling resort town. It’s also an entryway to the Great Smoky Mountains National Park, a hiker’s paradise. Book a campsite to take in the scenery and plenty of fresh air. 

Read more: Smoky Mountain Day Trips from Gatlinburg

6. Blowing Rock, North Carolina

This mountain town is named for its most famous feature, a 4,000-foot cliff that overlooks a spectacular gorge, distant peaks, and dense forests. But Blowing Rock is no one-hit wonder. Expect plenty of High Country characters from a community of talented craftspeople and chefs inspired by their surroundings. 

Bardstown © Rex Vogel, all rights reserved

7. Bardstown, Kentucky

In the center of Bourbon Country, Bardstown is a hub for whiskey lovers. New distilleries stand alongside long-lived institutions, many of which offer tours and sips in tasting rooms across the countryside. Head to Bardstown Bourbon Company for creative takes on classic Bluegrass State foods and drinks.

Read more: Bardstown Sets the Stage for Spirited Memories

8. St. Augustine, Florida

In this town founded in 1565, you’ll encounter the past and present around every corner. Step back into the 1600s at Castillo de San Marcos National Monument and then enjoy the area’s up-and-coming dining scene and its many craft breweries and distilleries. 

Mount Dora © Rex Vogel, all rights reserved

9. Mount Dora, Florida

With its live oaks, lovely inns, and quaint shops, Mount Dora offers a nostalgic taste of Old Florida. Head to Palm Island Park to stroll a boardwalk surrounded by old-growth trees and lush foliage or spend an afternoon hitting the many nearby antique shops. 

Learn more about Mount Dora: 11+ Sensational Things to do in Mount Dora

10. Eureka Springs, Arkansas

Folks have been flocking to this resort town since the 19th century thanks to its namesake natural springs. The stunningly preserved Victorian architecture makes downtown a destination unto itself and quirky shops selling everything from kaleidoscopes to quilts can entertain you for hours.

Gulf Shores/Orange Beach © Rex Vogel, all rights reserved

11. Gulf Shores/Orange Beach, Alabama

Although many think of Florida when it comes to great beach towns, Gulf Shores and Orange Beach beg to differ. The coastal twins boast the same sparkling turquoise water, white-sand shores, and family-friendly fun. With miles of coastline and easy access, it’s clear why sunseekers love the area. 

Read more: Experience the Alabama Gulf Coast along the Coastal Connection Scenic Byway

12. Danville, Kentucky

Often referred to as Kentucky’s city of firsts, Danville’s appeal is due in large part to its long history. Explore spirited Main Street where you can find Renaissance Revival- and Federal-style buildings housing modern eateries; boutiques; and the Art Center of the Bluegrass, a creative hub in the community.

Helen © Rex Vogel, all rights reserved

13. Helen, Georgia

Take a trip to old-world Bavaria by visiting Georgia’s third-most popular destination. With its cross-gabled cottages, steeply pitched roofs, and German flags flying in the breeze, this hamlet packs oodles of character into just 2.1 square miles. The annual Christkindlmarkt (Christmas market), glühwein (mulled wine), and the occasional snow flurry make Helen a bucket list getaway.

14. Shepherdstown, West Virginia

One of West Virginia’s oldest towns is a prime location to see the splendor John Denver waxed poetic about in Take Me Home, Country Roads. Stunning views of the surrounding Blue Ridge Mountains and the meandering Potomac River play a backdrop to centuries-old Victorian houses and an art-filled downtown.

Fredericksburg © Rex Vogel, all rights reserved

15. Fredericksburg, Texas

Located in the heart of the Texas Hill Country, Fredericksburg has deep German roots. Its Main Street has always drawn visitors but now people are also making a beeline for the fantastic food scene here (biergartens included) and more than 100 area wineries.

Read more: Top 10 Reasons to Visit Fredericksburg

16. Folly Beach, South Carolina

If going to a dive bar in flip-flops is your idea of a good time, head to this easygoing seaside town. Book an ocean paddleboard tour, check out the state’s oldest surf shop, or find a spot to sink your toes into the sand on its 6 miles of beaches.

Bay St. Louis © Rex Vogel, all rights reserved

17. Bay St. Louis, Mississippi

Just over 50 miles from New Orleans, Bay St. Louis blends The Big Easy’s funky, artsy feel with the mellow, barefoot vibe you can find only in a tried-and-true coastal town. The beaches are dog-friendly, the blueways (water trails) are ready for exploring, and Old Town’s French Quarter appeal can’t be beat.

Learn more about Bay St. Louis: Bay St. Louis: A Place Apart

18. Round Top, Texas

A contender for the award for tiniest town (at less than 1 square mile), Round Top has enough Lone Star spirit and style to more than makeup for its population of just 87. It is situated around three squares: Henkel, Rolland, and Town, and you should complete the trifecta for the full experience in this renowned antiquing destination. 

Colonial Williamsburg © Rex Vogel, all rights reserved

19. Williamsburg, Virginia

The cobbled streets and 18th-century environs have long drawn people to Williamsburg, but these days, there’s much more to discover by way of shops and restaurants. Muststops include The Virginia Beer Co., Merchants Square, and The Cheese Shop. 

Read more: Colonial Williamsburg: World’s Largest Living History Museum

20. Mountain Home, Arkansas

Waterways like Bull Shoals Lake, Norfork Lake, and the White River surround this small town, which got its start as a resort. It lured folks in with opportunities for fishing and boating, activities that still power tourism here in the southern stretches of the Ozark Mountains.

Port Aransas © Rex Vogel, all rights reserved

21. Port Aransas, Texas

Hurricane Harvey caused major damage here in 2017 but nothing can keep this resilient coastal town down. Port A remains one of the state’s main spots for fishing and its 18 miles of beautiful beaches continue to attract returning visitors and new residents.

Read more: Oceans of Fun: Port Aransas and Mustang Island

22. Paducah, Kentucky

A jewel situated at the confluence of the Ohio and Tennessee Rivers, Paducah has an undeniably creative soul and is home to The National Quilt Museum as well as one-of-a-kind businesses like the antiques shop Frenchtown Station and the bourbon palace Barrel & Bond. 

23. Natchitoches, Louisiana

Louisiana’s oldest town has much more to offer than its famous fried meat pies. Visit sites like the National Historic Landmark District (with an array of architectural styles ranging from French Creole to Art Deco) and Melrose Plantation, a stop on the state’s African American Heritage Trail that is home to rare works by folk artist Clementine Hunter.

Wetumpka © Rex Vogel, all rights reserved

24. Wetumpka, Alabama

After a powerful series of tornadoes struck Central Alabama in 2019, Wetumpka worked to recover. Located just northeast of Montgomery, this town sits on the banks of the Coosa River, which has been its claim to fame along with Gold Star Park—until now. In July 2020, Erin and Ben Napier, stars of HGTV’s wildly popular Home Town reported that they were taking over the entire town known as The City of Natural Beauty for their home-renovation show’s next season.

Learn more about Wetumpka: The Inspirational Transformation of Wetumpka, Alabama

25. Oxford, Mississippi

In 1837, this town incorporated and named itself after Oxford, England with the hope that it would also be home to a great university one day. About 10 years later, The University of Mississippi opened and in time Oxford became the South’s quintessential college town. Equally celebrated for SEC football and its literary-and-arts scene this place attracts all kinds creating a vibrant community with a refined sense of Southern style. 

Worth Pondering…

This is not another place.

It is THE place.

22 Southern Destinations for an End-of-Year RV Road Trip

Celebrate the spirit of the season

As another year draws to a close, you’ll likely notice a few familiar patterns beginning to take shape. Your social calendar fills with holiday fetes, giftgivings, and cookie swaps galore. The days until Christmas seem to slip away faster than you can click add to cart. And the pressure of seeing every last great aunt and twice-removed cousin over the holidays begins to mount.

With all the added pandemonium that the most wonderful time of the year can bring, getting away for an end-of-year road trip may be just the thing you need to reset before the New Year.

Whether you want to head for the mountains or the seashore these 22 Southern destinations are ideal for a year-ending RV road trip.

Whether it’s the Gulf Coast, a German village in Georgia, or Virginia’s Colonial Williamsburg all of these southern destinations are worth a spot on your Christmas travel list.

Gatlinburg © Rex Vogel, all rights reserved

1. Gatlinburg, Tennessee

Head to Gatlinburg for holiday fun in the Great Smoky Mountains! Few mountain vacation destinations are as popular as this one where you can find everything from a high-flying RV resort experience to a tranquil cabin in the woods. If you’re looking for a winter wander you’ll find it near this fun town which is known as the Gateway to the Smokies. Also, if you’re lucky and the weather’s just right you might just get to experience the beautiful landscape surrounding Gatlinburg blanketed in snow.

2. Asheville, North Carolina

See and hike the snow-capped Blue Ridge Mountains on a trip to this well-known western North Carolina city. Winter trips should always include a tour of the Biltmore Estate to see it all dressed up for the holidays. Other must-dos are a stop at the Omni Grove Park Inn to check out the gingerbread house competition finalists and an evening of hot chocolate sipping at French Broad Chocolate Lounge.

San Antonio © Rex Vogel, all rights reserved

3. San Antonio, Texas

If you’re not in the mood to be bothered by the winter chill, hightail it to the Lone Star State for a road trip to San Antonio. This historic city is ideal for an end-of-year getaway where shopping and snacking are high-priority. You’ll surely find a sense of wonder in the thousands of multicolored string lights adorning the scenic River Walk.

4. Dahlonega, Georgia

If you’ve been sleeping on Dahlonega’s Old-Fashioned Christmas, it’s time to wake up and smell the gingerbread cookies. Americans everywhere travel from far and wide to catch this place during Christmastime. The North Georgia town is draped in twinkling lights and overrun with rambling horse-drawn carriages. The town’s month-long celebration features everything from a hometown parade to charming tree lighting.

Gulf Shores © Rex Vogel, all rights reserved

5. Gulf Shores, Alabama

You may not get snow but you can find a different kind of white Christmas on the white sand shores of this Southern beach town. We can’t imagine anything more perfect than a sunset picnic on the quiet beaches here in the off-season.

6. Natchitoches, Louisiana

This small Louisiana town celebrates Christmas in a big way. The annual Festival of Lights runs for 40 days and attracts visitors from all over who arrive with family in tow to take in the more than 300,000 glittering lights and riverbank holiday decorations on display. The Christmas Festival is also a huge draw replete with a boat parade, fireworks, and a holiday market. This small-town Christmas celebration is well worth a road trip. Don’t leave town without trying one of Natchitoches’s famed meat pies.

Charleston © Rex Vogel, all rights reserved

7. Charleston, South Carolina

While most people associate South Carolina with seafood-scarfing and sandy-toed summer vacations, it’s also a great place to visit in cooler months. Average temperatures hover around 60 degrees so you’ll be perfectly comfortable as you tour through town stopping into specialty stores and swooning over the rows and rows of adorable pastel-colored homes.

Bonus: You can attend the annual Illumination Charleston event (December 1-2, 2023) that includes a holiday market, cooking demos from some of their favorite Southern chefs, and a fabulous opening night party.

8. Myrtle Beach, South Carolina

Enjoy the coastal charm of Myrtle Beach at Christmastime. Don’t miss Brookgreen Gardens which is filled with Christmas trees, twinkling lights, and flickering candles during the winter season. And be sure to catch a Christmas show with your family at one of Myrtle Beach’s beautiful theaters.

Savannah © Rex Vogel, all rights reserved

9. Savannah, Georgia

Enjoy the cinematic charm of Savannah minus the high-season crowds by visiting the Hostess City of the South during winter. On top of great weather and plenty of strollable streets, you can also visit for the Mountainfilm Festival (January 18-21, 2014) and Savannah Book Festival from February 15-18, 2024.

10. Lewisburg, West Virginia

The Greenbrier resort (in nearby White Sulphur Springs) is reason enough to plan a trip to the Lewisburg area. Families have been spending Christmas at The Greenbrier for centuries and once you see the incredible decorations at the hotel you’ll understand why. There are plenty of other places here where you can feel the holiday magic including the lovely shops of downtown Lewisburg. To really get in the spirit, catch an area performance of the West Virginia Symphony.

Bardstown © Rex Vogel, all rights reserved

11. Bardstown, Kentucky

Bardstown‘s beloved Main Street is a perfect destination for your seasonal adventures. Kick off the holidays with the Light Up Bardstown event, a light-filled festival that signifies the beginning of the season in this small Kentucky town. Don’t miss the much-anticipated visit from Santa Claus or the plentiful browsing opportunities in Bardstown’s downtown shops.

To rest your head for the night head the RV to My Old Kentucky Home State Park campground.

12. Oxford, Mississippi

This college town has Christmas spirit aplenty lighting up with glimmering decorations, lush greenery, and seasonal decor each December. Check out the Gingerbread House Village, Santa’s Workshop, and Holiday Ornament Auction, as well as the Oxford Christmas Parade on the downtown square for family fun. Before you leave, make sure to hit Square Books to find a unique gift.

Helen © Rex Vogel, all rights reserved

13. Helen, Georgia

If you’re looking for a Bavarian-style winter wonderland you’ll find it and more in Helen. From downtown parades to Victorian Christmas celebrations to a Christkindlmarkt (German Christmas market), there is no shortage of festivities to enjoy in this small Georgia town with a big Christmas charm.

Among the gingerbread-style homes with their steeply pitched roofs and lovely cross-gables, you’ll find plenty of restaurants serving up bratwursts, schnitzel, and plenty of sudsy brews. For lovers of vino, there are several nearby wineries.

14. Branson, Missouri

Visit Branson, Missouri for the Ozark Mountain Christmas festival, a month-long holiday extravaganza complete with great music, festive lights, and fun parades. Grab the kids and jump on the Branson Scenic Railway’s Polar Express Train Ride for a rollicking time on the tracks and plenty of excitement for the whole family.

Williamsburg © Rex Vogel, all rights reserved

15. Williamsburg, Virginia

Experience Colonial flavor in Williamsburg at Christmastime! The yearly Colonial Christmas celebration lets visitors explore the Jamestown Settlement and meander the American Revolution Museum at Yorktown—so you can celebrate Christmas and learn about American history at the same time.

16. Pine Mountain, Georgia

Nothing will make the kids happier than Christmas at Callaway. Located in the small town of Pine Mountain, Callaway Gardens hosts what can only be described as “the ultimate Christmas extravaganza.” The main attraction: Riding through a dazzling illuminated forest complete with synchronized Christmas carols. But you can also make merry (and shop for gifts) in the Christmas Village, meet holiday characters up close, and have an overall festive stay at Callaway’s resort.

Seaside © Rex Vogel, all rights reserved

17. Seaside, Florida

Head to Florida for a coastal Christmas full of festivities and seafood galore! Seaside is a fantastic beach town because there is so much to do on 30A in December. Marvel at the beautiful holiday decorations, shop for your gift list, and check out the amazing restaurants for celebratory drinks and meals.

Added bonus: You won’t even need to bring a jacket!

18. Grapevine, Texas

Do you know about the Christmas Capital of Texas? Let us introduce you. Grapevine touts more than 1,400 holiday events throughout the season but don’t overlook the Christmas Wine Train. Family-friendly activities range from The Parade of Lights to watching classic movies or Christmas concerts at the Palace Theatre. The Gaylord Texan Resort—already an impressive sight—is transformed with millions of lights, a rotating Christmas tree that’s more than 50 feet tall, miniature train sets, and even a life-sized gingerbread house.

Mount Dora © Rex Vogel, all rights reserved

19. Mount Dora, Florida

Visit merry Mount Dora to experience the best of the holidays. Central Florida doesn’t get much more festive than this fun small town where you can see two million twinkling lights throughout the town. Stop by St. Nick’s Holiday Shoppe to get your celebration on and don’t miss the annual Christmas walk, a fun block party for the community complete with carolers and musical performances. There’s also a Christmas tour of homes and the local-favorite Christmas boat parade which brings the festivities to the water.

20. Blue Ridge, Georgia

This is the closest thing you’ll get to the Polar Express down in these parts. This mountain getaway feels as magical as the man in red himself. Start your holiday journey by hopping on the Blue Ridge Scenic Railway’s Santa Express. Your family will hear a Christmas story, sing carols, meet holiday characters, and visit Santa and Mrs. Claus as the famous couple makes their way through the train.

Fredericksburg © Rex Vogel, all rights reserved

21. Fredericksburg, Texas

Small-town Texas gets an infusion of Christmastime charm with the annual festivities held in Fredericksburg, a community located in Central Texas west of Austin. The town’s old-fashioned celebrations are characterized by carolers, a three-day Christmas festival extravaganza, and plenty of nostalgic downtown shopping every December—all the while paying tribute to its German heritage. Enjoy kolaches (yeast buns filled with fruit) and Christmas bratwurst.

22. Eureka Springs, Arkansas

Spend Christmas in Eureka Springs for an unforgettable holiday season. Don’t miss the Eureka Springs Christmas Festival, the annual Silver Tea at the Crescent Hotel, a downtown Christmas parade, and the annual Christmas tree lighting. The kids will love an afternoon with Santa (and reindeer games) in one of the town’s charming parks. This small town promises music and merriment aplenty.

Worth Pondering…

Christmas waves a magic wand over this world, and behold, everything is softer and more beautiful.

—Norman Vincent Peale